SERVICES
Strategy. Infrastructure. Execution.
FREE DIAGNOSTIC
The Opening
A free brand health diagnostic across brand, market, and digital presence.
Brand Strategy
The Repertoire
A complete brand strategy, 90 day plan, social media and email content calendars
Paid search
The Gambit
A performance marketing engagement where every dollar you spend knows its job.
AI INFRASTRUCTURE
The Castle
Your business knowledge, working across every campaign. Automated workflows.
AGENCY ENGAGEMENT
Checkmate
We advance the strategy on the board, tailoring our engagement to your needs.
PRINT ON DEMAND
The Promotion
Print production with strategy built in. Stand out marketing in a digital age.
The Opening
The Opening is a free brand health diagnostic that reveals your current position across brand, market, and digital presence. Chelsea reviews the findings, then walks you through them in a free 30-minute conversation. No obligations, you own your results.
Find your position on the board and a clearer view of your next move.
What You Get
The Repertoire
Build the strategy before the match.
The Repertoire turns what we learn into a complete brand strategy you can execute with Asthera, with your own team, or with another partner. We conduct a full brand and performance audit, including deep analytics, competitive research, social media ad spend analysis, and landscape mapping. Then we deliver three distinct strategic paths forward:
Every deliverable is yours. No strings.
From First Move to Checkmate.
SERVICES
The Gambit
Every dollar you spend should know its job.
The Gambit is a paid search engagement built and optimized. We establish the campaign, spend the first three months improving its position, and build an AI-assisted layer for ongoing research, reporting, and recommendations.
You control the budget and pay the advertising platforms directly. Your media dollars stay in your accounts. Asthera invoices separately for setup and management.
The Castle
Keep your business knowledge working across every campaign.
The Castle turns your business knowledge into an AI-integrated shared knowledge base that supports agentic automation.
Built inside the tools your team already uses, it gives your team a persistent source of knowledge for repeatable content, customer follow-up, reporting, and campaign support. That improves productivity, consistency, and efficiency while keeping people in control. Your business owns and operates the foundation after handoff.
The Gambit
Strategy, infrastructure, and execution on the same side of the board.
Checkmate is Asthera’s full agency partnership. It brings together brand strategy, paid media where relevant, The Castle as your operating foundation, and ongoing execution shaped around what your business actually needs.
The right retainer path is selected in conversation after The Opening. You see the position first, then choose how you want to move.
The Promotion
Print production with strategy built in.
Most print vendors give you printing. We give you print with strategy, because every piece flows from your brand and your marketing objectives. One voice, one source, no disjointed channels.
Available as a standalone service or as an add-on to any retainer tier. Design, production, and mailing stay in-house and on-brand.