Strategy. Infrastructure. Execution.

The Opening

See where your brand actually stands.

A free brand health diagnostic that reveals your current position across brand, market and digital presence. Chelsea reviews the findings, then walks you through them in a free 30-minute conversation. No obligations, and you own your results.

The Repertoire

Build the strategy before the match.

The Repertoire is a paid deep-dive audit that turns into a complete brand strategy you can run with Asthera, your own team or another partner. The audit needs access to your systems, such as analytics, ad accounts and social platforms, so we work from your real numbers instead of guesses. Every deliverable is yours.

Brand Identity

A brand that looks like you mean it.

Whether you are launching or starting over, we build the identity your business will grow into. Strategy comes first, so every choice in the logo, type and color has a reason. You receive the complete system: files, guidelines and the assets to put it to work. Need just one piece, such as a logo, icon or guidelines? We can scope a single deliverable.

Web Design

A website built to be found and to convert.

Custom, responsive sites designed around your brand and written to sell. We design, write, code and secure the site, then hand you the keys, with flexible payment options based on the scope of the build. A website and SEO audit is available as a standalone first step. Want us to keep it growing? Blog posts, updates and maintenance can be added as a monthly plan.

Social Media Management

Show up on schedule, with something worth seeing.

A monthly partnership with set deliverables and clear reports. We plan the calendar, create the content, manage the community and boost what performs, then show you what it returned. A one-time social media audit is available as a starting point.

Photography & Video

Original imagery, lit and staged with intent.

Studio sessions, brand shoots, headshots, events and video, produced with full lighting and set design. Built to feed your social channels, and available on its own for events, headshots and brand sessions.

AI Systems

Keep your business knowledge working across every campaign.

The Castle turns your business knowledge into an AI-integrated shared knowledge base that supports agentic automation. Built inside the tools your team already uses, it gives you a persistent source of knowledge for repeatable content, follow-up, reporting and campaign support. You own and operate it after handoff. A one-time automation setup is available.

Email

Stay in the inbox, on your terms.

Campaigns, newsletters and automated sequences, written in your brand voice and connected to the shared knowledge in The Castle. Follow-ups and review requests run on their own while your team stays in control. A single campaign or content calendar can be scoped on its own.

Paid Search Management

Every dollar you spend should know its job.

A paid search engagement built and optimized. We establish the campaign, spend the first three months improving its position, and build an AI-assisted layer for ongoing research, reporting and recommendations. You control the budget and pay the platforms directly. A one-time PPC audit is available as a starting point.

Strategy, infrastructure and execution.

One team. One strategy. Every channel.

Checkmate is Asthera’s full agency partnership. You choose the moves that fit, we run them together on a monthly basis, and we choose the retainer path with you after The Opening. Every move on this page can be part of it.

Print Production

Most print vendors give you printing. We give you print with strategy.

Every piece flows from your brand and your marketing objectives. One voice, one source, no disjointed channels. Available on its own or alongside any other move, with design, production and mailing kept in-house and on-brand. Print design only, without production or mailing, can be scoped separately.